Category Archives: Proofing and Editing

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Proofing and Editing

EriktheReady – for all copywriting, proofreading, and light and substantive editing requirements, business press releases, advertising copy – in fact any business and product-identifying copy.

EriktheReady’s mission is to provide a professional service that is quick and easy to use.

A service that will enable small and large businesses to have confidence that all published matter is relevant, accurate and easily readable.

Poor grammar, punctuation and spelling, which is not everyone’s particular strength, can damage the credibility of any offering. Generally unnoticed by many there will be those for whom such inaccuracies will be important when deciding on the credibility of what is being offered.  

EriktheReady also writes, proofreads and edits INSTRUCTIONS.
The great majority of instructions appear to be written by the creators of the product. Products with which they are intimately involved and that they use intuitively. In-house jargon, short-cut expressions and assuming that the buyer knows things (…everyone knows that…?) can be seriously confusing to the user who has purchased the product and is using it for the first time.

Good examples are:
Electronics that need programming where the instructions assume the user KNOWS to save each step but the instructions do not clearly state how to do this (press ENTER, for example).
Flat-pack furniture and other items that need to be assembled often have the most rudimentary, even misleading instructions. This results in items being mutilated due to the frustration of the user.

ABOUT EriktheReady’s
    …proof reading, editing and instructional experience.

I have always enjoyed writing and have an eye for detail.

During my time as proof reader for a typesetting company my accuracy and careful work was rated excellent and it was something I enjoyed doing.  I, and the company, received many compliments from clients after spotting errors and suggesting rewrites.

As part of my military service I was taught to instruct and compile instructions in an environment where peoples’ lives could depend on the accuracy of the instructions.

In my civilian life I have been required to do proofing and editing for my employers and write instructions on equipment supplied to our customers. This was in addition to delivering lectures on the equipment we supplied – both in-house and to clients.

The EriktheReady focus will be on the use of simple, expressive phrasing that can be understood and appreciated by anyone who uses the English language. I am confident that a top notch service will be provided.

For more information, contact erik@eriktheready.com

Spell check

Excerpt from:

Island Life, (about Marion Island) by Tiara Walters in Lifestyle Magazine (Sunday Times), 27 March 2011

This excerpt is from a premier South African Sunday newspaper. The article is about Marion Island in the South Atlantic. It references an interaction with an Antarctic fur seal. So sad that no-one checks these columnists work and that they appear to rely on Spell check – which is notoriously literal and unable to discriminate when picking words.

…..and flourishes her walking stick to ward off an Antarctic fur seal as it galumphs towards us, barking and bearing its teeth and looking anything but cute.

I have been bearing (I have borne…), my teeth all my life but when I show them, whether to grin or grimace, I bare them – the seal would have been baring its teeth pretty much like the one in the picture?

Really?

I was looking at a news report the other day and found this gem of a leader:

XYZ posted photographs taken by XYZ photographer John Doe showing commuters hanging out of trains and even hanging onto the roofs in their desperation to reach their destination on Facebook.

…and I wondered about the destination on Facebook that they could be headed for. 

Grammar and punctuation matter so this would have been better perhaps…

XYZ posted photographs on Facebook, taken by XYZ photographer John Doe, showing commuters hanging out of trains and even hanging onto the roofs in their desperation to reach their destination.